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Tags: Lab EngineSales Enablement
Author: Craig Rodgers
Date: July 29, 2024

Transforming Sales Enablement: The New Era of Lab Engine 

 

For years now, 11:11 Lab Engine has helped IT administrators navigate the pressures of our fast-paced, global business environment.

With IT departments around the world facing increasing workloads and an array of new technical challenges, Lab Engine has allowed organizations to rapidly deploy and scale virtual environments for everything from testing, quality assurance, and training to marketing events and sales experiences. Indeed, an invaluable tool. 

However, as the landscape for software solution vendors continues to evolve, so does the need for sophisticated tools that go beyond simple proof of concepts, basic product demonstrations, and training delivery. Now equipped with a robust array of new features, Lab Engine is stepping up as an indispensable asset for vendors — one that can showcase products and efficiently contribute to the sales process.

In the coming weeks, we’ll be detailing these new features in full with a series of blog posts. So stay tuned, and welcome to a transformative chapter in sales enablement and customer engagement with the enhanced Lab Engine:

Advanced Scheduling, Lab Expiration, and Lab Extensions

One of the cornerstone enhancements in Lab Engine is the introduction of advanced lab scheduling, expiration, and extension capabilities. These features allow for the meticulous planning and automatic setup of labs, aligning perfectly with your sales team’s schedule and ensuring that resources are available precisely when needed. Labs can now be pre-configured to expire, which helps in avoiding unnecessary resource consumption. This not only helps in reducing costs but also in maintaining a clean, clutter-free environment by automatically decommissioning unused labs. 

Enhanced Financial Control and Reporting 

For software solution vendors, keeping a tight rein on costs is paramount. Lab Engine now includes enhanced reporting capabilities tailored specifically for finance users providing guard rails to only allow a finance user to run reports and view costs. These tools provide detailed insights into resource utilization, helping track and manage expenses effectively. The new finance role allows for real-time monitoring of expenditures, ensuring that budget overruns are caught and addressed promptly. This level of financial oversight is crucial for maintaining profitability while scaling operations. 

Enhanced User Engagement During Lab Deployment 

Recognizing a loss of engagement during lab deployment, Lab Engine has introduced an innovative way to maintain user engagement. Vendors can now display a YouTube video relevant to the lab content or promotional material while labs are being deployed. This not only makes the wait more pleasant but also provides an opportunity to educate users further or market additional services. This feature enhances the overall user experience, keeping participants engaged and informed right from the start. 

A Dedicated View for Classroom Instructors 

Lab Engine now offers a specialized interface for classroom instructors, particularly beneficial for those vendors who provide labs as part of their certification programs. This dedicated view allows instructors to manage their classes more effectively, with tools designed to streamline the monitoring and assessment of student labs. Instructors can easily distribute resources, track student progress, and intervene when necessary to provide additional support, all from a single, intuitive platform. 

Bringing It All Together 

Lab Engine is no longer just a platform for demonstrating software capabilities in a controlled environment. It has evolved into a comprehensive sales enablement tool that addresses the multifaceted challenges faced by software solution vendors today. From cost control to customer engagement, the new features are designed to empower vendors to not only showcase their products effectively, but also to manage their sales processes more efficiently. 

In today’s competitive market, having a robust tool like Lab Engine can be the difference between closing a sale and losing a prospect. With these enhancements, Lab Engine is setting a new standard in how vendors engage with their customers, manage their costs, and deliver valuable educational experiences. Whether it’s through better financial oversight, enhanced user engagement, or improved operational efficiency, Lab Engine is equipped to support your company’s growth and success in the digital age. 

By integrating these advanced features into your sales and training processes, you can ensure that your team not only meets but exceeds the expectations of modern buyers, providing them with an unmatched experience that highlights the value and capabilities of your solutions. 

Lab Engine is not just transforming itself; it’s transforming how businesses engage, educate, and convert their prospects into loyal customers. Embrace Lab Engine, and let it take your sales enablement strategy to the next level. 

Category: Lab EngineBy Craig RodgersJuly 29, 2024
Tags: Lab EngineSales Enablement
Craig Rodgers

Author: Craig Rodgers

Craig Rodgers is a director of Infrastructure as a Service (IaaS) at 11:11 Systems. In this role, Craig works with the product team to deliver new global products and enhancements to the company’s growing suite of IaaS and Managed Services offerings.

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