If you’re a channel partner, you already know network conversations can get messy. Multiple carriers, clunky hardware, inconsistent SLAs, and a client who just wants everything to work, all while keeping costs predictable.
Now layer on the fact that CIOs are under intense pressure to modernize networks for AI, multi-cloud, and edge computing. They’re juggling security risks, budget limits, and sky-high expectations from the board.
This is where you can step in, and where 11:11 Systems’ Network as a Service (NaaS) gives you the perfect pitch.
From Vendor Juggling to One-Stop Confidence
With 11:11’s NaaS, you’re not selling another box or bandwidth package, you’re delivering an entire network outcome.
We bring it all together
- SD-WAN (Software-Defined Wide Area Network)
- Multi-cloud interconnects (AWS, Azure, Google, Oracle)
- Managed last mile (fiber, broadband, 5G, satellite)
- Unmatched Performance (Backed by our robust SLA and 24x7x365 Network Operations Center (NOC) oversight)
- Enterprise-grade security (managed firewalls, SASE-ready)
Solving the last-mile challenge: The last-mile is often the weakest link. 11:11 procures, monitors, and manages it end-to-end across fiber, Ethernet, dark fiber, DIA, broadband, 5G, and satellite, stitching it into the SD-WAN overlay so the whole network acts like one seamless service with one SLA. That means fewer vendor headaches, faster turn-ups, and clear accountability.
All you’ll have to do is walk into your meetings and say: “Everything your network needs taken care of – one provider, one SLA, fully managed.”
Now that’s a conversation that gets attention.
SD-WAN: what that means in practice
Our managed SD-WAN isn’t just “multiple links + a portal.” It combines a next-gen firewall with intelligent networking so critical apps always win: application-aware traffic shaping and filtering, dynamic path selection across circuits, centralized policy orchestration for every site, mesh connectivity to cut latency, and integrated remote access (Fortinet FortiClient) for secure work-from-anywhere. The result: simpler operations, consistent security enforcement, and predictable performance for cloud and edge workloads.
Partner talk-track: “Think of SD-WAN as autopilot for your customer’s network, prioritizing business-critical apps, rerouting around trouble, and enforcing one set of policies everywhere.”
Why Partners Win Big with NaaS
- Bigger Deals, Faster Closes
NaaS solves multiple pain points at once: complexity, downtime risk, and security gaps. That makes it easier to get buy-in from both IT and leadership. - Recurring Revenue You Can Count On
Subscription-based services mean you’re building a stable income stream, not chasing one-off hardware margins. - Instant Credibility
When you partner with 11:11, you bring global reach, CRN 5-Star recognition, and VMware Pinnacle status into the room. That reassures customers they’re in good hands. - Upsell Opportunities Everywhere
NaaS naturally pairs with our cloud, security, and resilience services — opening the door to bundled deals and higher lifetime value per customer.
Our global backbone – Your biggest differentiator
11:11’s cloud-native backbone ties our data center footprint to major cloud destinations, so you can deploy virtualized services (firewalls, SD-WAN controllers, transit hubs) next to the apps they serve and spin them up fast. That design gives customers reliable, scalable connectivity across regions without overbuilding.
Under the hood, our backbone is built for multi-cloud and global reach, including direct interconnects and control that’s backed by SLA. It’s “AI-ready” by nature: low-latency paths to cloud GPUs, resilient east-west data flows, and security controls embedded in the fabric.
If the customer asks “Where can you take me?”. You can point to our worldwide regions across North America, EMEA, and APAC, with dozens of facilities and PoPs for locality, sovereignty, and performance.
Know the CIO’s Hot Buttons and Push Them
When you’re selling NaaS, remember what’s keeping CIOs awake at night:
- AI readiness: Their current network might choke under AI workloads.
- Security posture: Every new app or edge device is another potential vulnerability.
- Operational simplicity: They want fewer vendors, fewer contracts, and better visibility.
NaaS gives you a way to check all those boxes in one solution, which means you’re solving their problem while securing your sale.
Built for the AI Era
As AI moves from experimentation to everyday operations, the network must keep pace. Whether it’s connecting GPU clusters in the cloud, enabling AI-driven customer experiences, or supporting edge-based inferencing, the underlying infrastructure can’t be a bottleneck.
With 11:11’s global backbone, multi-cloud reach, and integrated security, you can confidently position NaaS as “AI-ready” connectivity. It’s a network built to handle the scale, data flow, and security posture that AI workloads require without expensive overbuilds or risky downtime.
Why the backbone matters for AI: AI traffic is bursty and east-west heavy. Placing SD-WAN controllers and security services right on our backbone near the clouds keeps inference/data sync fast while enforcing consistent policies. Partners can position this as performance and governance in one move.
The Channel Partner Advantage
Selling NaaS isn’t about competing on speeds and feeds, it’s about selling outcomes: faster deployments, more secure connections, and a platform for growth.
As a partner, you get:
- Co-selling and enablement support to win more deals
- Recurring revenue from a subscription-based service that scales with your customer
- A portfolio edge by pairing NaaS with 11:11’s cloud, security, and resilience offerings for a full-stack solution
When you lead with NaaS, you’re elevating your role from vendor to trusted strategist, the person your customer calls first when it’s time to modernize.
When security comes up, you can lean on 11:11’s 24×7×365 SOC and managed security stack, so the same team that runs the network also watches it.
Bottom Line
Connectivity is no longer just an IT concern, it’s a board-level priority. As organizations race to adopt AI and other next-gen technologies, they need networks that are fast, secure, and effortless to manage.
With 11:11’s Network as a Service, you can give them exactly that, while building stronger relationships, creating stickier accounts, and unlocking bigger opportunities. And when those conversations turn to AI, governance, or compliance, you can point to the global backbone and last-mile management as proof that you’re not just offering connectivity, you’re offering peace of mind.
One solution. One provider. One big step toward stronger, more profitable relationships.
