Major VMware Partnership Announcement and How 11:11 Systems Keeps You Moving Forward
Broadcom’s recent announcement to retire the VMware Advantage Partner program has left many organizations questioning their virtualization strategy. As the dust settles on this major industry shift, understanding what these changes mean for your organization and how to navigate them quickly is all important.
The transition affects thousands of VMware partners worldwide, but for customers and partners alike, one thing remains clear: the need for reliable, experienced partners has never been greater. As the largest, private VMware Cloud Service Provider (“VCSP”) globally, 11:11 is positioned to help you understand your options and formulate a thoughtful plan of action.
What Broadcom’s Announcement Means for You
Broadcom’s decision to consolidate the VMware partner ecosystem represents a significant shift in how organizations will access and manage their virtualization infrastructure. The new partner program, launching November 1, 2025, operates on an invitation-only basis, dramatically reducing the number of authorized partners across all regions.
For many customers, this change could disturb established relationships and create uncertainty around license renewals, support quality, and ongoing service delivery. Organizations whose current partners did not receive invitations to the new program may face gaps in support or need to transition to new partners.
While many businesses are still grappling with previous VMware licensing changes, this new announcement creates additional complexity, and the need to partner with an authorized VSCP with deep experience and relationships within the VMware partner ecosystem has never been greater.
Key Takeaways from This Industry Shift
Considerations from Broadcom’s partner program restructuring include:
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- Partner Consolidation: The new invitation-only model significantly reduces authorized VMware partners, creating a more exclusive ecosystem focused on larger, more established providers.
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- Transition Timeline: Partners who have been eliminated from the program can continue operations until October 31, 2025, but cannot accept new commitments or renewals after that date.
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- Support Continuity: Organizations must ensure their chosen VCSP partners can provide uninterrupted service and support .
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- Strategic Realignment: Broadcom’s vision emphasizes hyperscale private cloud platforms delivered through a select group of partners, fundamentally changing how customers access VMware solutions.
How These Changes May Impact Your Business
The partner program consolidation creates both challenges and opportunities for organizations using VMware technologies. Understanding these changes helps you prepare for what lies ahead.
Immediate Concerns:
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- Potential disruption to existing support relationships
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- Need to evaluate new partner relationships quickly
Long-term Considerations:
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- Potential benefits from working with more established, well-resourced partners
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- Access to enhanced services and support from remaining authorized partners
11:11 Systems: Your Strategic VMware Partner
With extensive VMware expertise, a global footprint, and a wide range of managed services, 11:11 Systems is the perfect partner to ensure business continuity, cost optimization, and sustainable growth.
Why Choose 11:11 Systems:
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- Proven VMware Leadership: As a founding member of the VMware Cloud Services Provider Advisory Board, we understand VMware’s evolving platform and have helped shape its direction. Our decades of experience mean we can guide you through complex transitions with confidence.
- Seamless Migration Capabilities: Our VMware-based cloud solutions allow you to migrate workloads without refactoring or rearchitecting applications. This means less disruption to your business and faster time-to-value.
- Global Infrastructure: With data centers across EMEA, APAC, and the Americas, we provide consistent, reliable service regardless of where your business operates. Our global reach ensures you have support when and where you need it.
- Award-Winning Platform: Our 11:11 Cloud console provides single-pane-of-glass management for all your services, from infrastructure and backup to cyber recovery and security. This consolidation simplifies operations and reduces complexity.
Whether you’re a customer looking for a new VMware partner or an existing partner concerned about the future of your existing VMware-based customers, 11:11 Systems offers the expertise, scale, and commitment needed to succeed in this shifting landscape.
Your Path Forward
The recent changes in VMware licensing are an opportunity for businesses to rethink their infrastructure strategies and explore alternatives that align better with their operational needs. If you’re exploring hybrid cloud solutions, 11:11 Systems can provide a seamless transition.
Our team of VMware experts can help you evaluate your current environment, identify optimization opportunities, and develop a strategy that meets your business objectives while managing costs effectively.
Ready to explore how 11:11 Systems can support your virtualization journey? Contact us today to discuss your specific needs and discover why organizations worldwide trust us to modernize, protect, and manage their mission-critical infrastructure.
Additional Resources:
- White Paper: Cloud Smart with 11:11 Systems
- 11:11 Cloud: Take a 30-day free trial
