The technology industry has taken much-needed strides toward gender diversity and inclusivity. Yet we still have a long way to go.
Women currently hold only 26.7% of tech-related jobs. In specialized roles, women hold just 16% of engineering and 27% of computing positions in the United States. These figures are a stark reminder of the challenges that still lie ahead in achieving gender parity in the tech industry.
At 11:11 Systems, we are proud to be part of the solution.
Through insightful Q&A blog posts, we aim to showcase the inspiring stories of our female employees, their achievements and the impact they’re making in the tech world.
Today, let’s take a look at our dynamic Vice President of Product Marketing, Laura Shafer.
What does your day-to-day look like? What are your typical responsibilities?
As Vice President of Product Marketing, my role is multifaceted. I oversee the strategic communication of our products, services and solutions to various stakeholders, including customers, prospects, channel and alliance partners and our internal teams.
I spend each day immersed in our technology, understanding how it works and how it solves our customers’ problems. Knowing the intricacies of the technology allows me to translate it for various audiences, from tech experts to those less familiar with our industry.
Additionally, I’m responsible for crafting and implementing a comprehensive content strategy that aligns to our communication efforts with the broader company objectives. This role demands technological expertise, strategic thinking and effective communication skills.
Tell us about your career path. How did you first get into the technology industry?
My journey into the tech world was unconventional. I began my career as a broadcast journalist. I worked as a television news producer in local news stations across cities like Pocatello, Idaho; Reno, Nevada; Wichita, Kansas; and finally, Salt Lake City. This phase of my career was intense and demanding, often involving working on holidays and weekends. As time passed, I started seeking a career that offered a better work-life balance and less stress.
The transition happened during the dot-com boom. Friends and colleagues suggested that my skills in communication and writing would be a perfect fit for public relations, particularly in the burgeoning field of tech PR. This advice led me to a pivotal opportunity at PowerQuest, marking my foray into the technology sector.
In the tech PR role, I leveraged my strengths in writing and communication, which I had honed over the years in journalism. However, I soon realized that my true calling was in product marketing within the technology sphere. This field requires a unique blend of analytical and creative skills — understanding the complexities of technology (the left-brained aspect) and effectively communicating them (the right-brained element). My ability to grasp and translate technical nuances into easily digestible messages set me apart from many in the field.
What advice would you give to women looking to break into the industry?
Believe in your abilities and embrace your strengths.
Seek mentors, networks, and kindred spirits within the tech community. Sure, the industry’s vastness can be daunting, but having experienced guidance can significantly help you navigate the terrain.
No matter what happens, always speak up and be fearless. Stay curious, be bold, and don’t shy away from opportunities to learn and grow.
Have you seen an increase in the number of women in the industry in recent years?
Absolutely, and it’s been incredibly inspiring.
The increasing presence of women in tech brings diverse perspectives and ideas, which are essential for innovation and growth in the industry. But we still have a long way to go.
Why do we need more women in tech? How can others continue to support women in technology?
Diversity in tech is not just a goal; it’s a necessity.
Women bring unique perspectives, experiences, and problem-solving approaches, contributing to more holistic and inclusive technology solutions. Unfortunately, we don’t have enough women leading tech companies, sitting on boards, or involved in executive leadership.
This is problematic since women are some of the strongest leaders I’ve ever met.
Supporting women in tech goes beyond mere encouragement. We must create opportunities for professional growth, understand women’s unique challenges, and foster an environment where their contributions are acknowledged and valued. This requires mentorship, advocacy, and creating policies that support work-life balance and career development. These are benefits that help all employees, regardless of gender.
